(VOVWORLD) - In addition to winning the trust of domestic consumers, Vietnamese goods are much sought after in foreign markets. With the support of authorities and diplomatic representative agencies abroad, and signed free trade agreements (FTAs), "Made in Vietnam" products are readily available and expanding their market share globally.
 Delegates cut the ribbon to inaugurate the “Vietnamese Goods Week” event in France. (Photo: Anh Tuan/VOV-Paris) |
At the recent “Vietnamese Goods Week” in France, ten Vietnamese enterprises introduced a great deal of quality goods to local consumers.
In particular, Vietnamese farm produce like dragon fruit, mango, coffee, tea, and dried vegetables and fruits captured the attention of visitors, including Coralie Bellérophon.
“There are many choices here. With products like vermicelli, mushrooms, and sauces, we can create many Vietnamese dishes with authentic flavors,” said Bellérophon.
The “Vietnamese Goods Week”, organized by the Vietnam Trade Office in France, Carrefour Group, and T&T Foods Company, is an opportunity to promote Vietnamese products in France and other markets in Europe.
 “Vietnamese Goods Week” attracts French consumers. (Photo: Anh Tuan/VOV-Paris) |
Triki Ilyes, a fair visitor from Tunisia, said, “Vietnamese dried fruit is very delicious. It is not too sweet and still retains the natural flavor. I hope that these products will be available in Africa.”
Such events as “Vietnamese Goods Week” have given consumers in many countries easier access to made-in-Vietnam products and helped Vietnamese brands establish a foothold in the market.
Vietnamese Ambassador to France Dinh Toan Thang said, “Thanks to enterprises’ regular participation in trade fairs, Vietnamese brands have become popular among international partners, in the French, European, and neighboring markets.”
To survive competition in the host countries, Vietnamese enterprises have improved the quality of their products.
At the recent international food and drink exhibition Worldfood Moscow 2024, the most prestigious and largest annual event in this field in Russia, Truong Quoc Bao, Marketing Director of TH Group, said, “Many customers want to become suppliers or distributors for TH Group. They are interested in our unique products, especially those made from Asian medicinal herbs and teas.”
Nguyen Manh Hung, NASFOODS Group CEO, said that Vietnamese enterprises have been attaching special importance to product quality, packaging, design, and brand promotion instead of only introducing raw products as in the past.
“Now, we are mainly engaged in consumer goods, including dried products and grain products, rather than bringing to the fair goods and services to serve businesses. This year, NASFOODS has officially entered Russia, a big market, and want to build a factory here in the near future,” said Hung.
 Delegates taste Vietnamese pepper products at “Vietnamese Goods Week” in France. (Photo: Anh Tuan/VOV-Paris) |
With eye-catching designs and innovative approaches to increase added value, Vietnamese enterprises are providing products in a manner more suitable to market trends and customer tastes in various countries and regions.
According to experts, world consumers, especially those in demanding markets like the US and the EU, are very selective, but also very loyal to branded products. They pay great attention to product information, particularly factors relating to environmental protection.
Keeping this in mind, Vietnamese enterprises have been working hard to meet the standards set by foreign markets. They have also renewed their mindsets and improved awareness of the culture and business practices in each market to provide products suitable for local consumers' tastes but imbued with Vietnamese identity, helping to better position their brands.
Increasing participation in trade promotion events, fairs, and exhibitions has enabled Vietnamese businesses to promote products, expand markets, catch up with international trends, and seek breakthrough ideas to increase profits and reach out to the global market.