The Cham community in Lam Dong is known for their numerous valuable cultural heritages, including the graceful Apsara dance, fan dances accompanied by the rhythms of Ghinang and Paranung drums, and the melodies of the Saranai clarinet. In addition, ancient, moss-covered Cham towers and a rich treasury of poetry, festivals, and traditional crafts all reflect a distinct cultural identity.
The Bau Trang U&Me tourist area in Hoa Thang commune offers a variety of folk music and dance performances by Cham artisans and amateur performers.
Introduced during the 2026 Lunar New Year and now held on weekends or upon the request of tour groups, these performances have become very popular.
“The program is very engaging. It vividly portrays the daily life of local people. The performance is truly captivating,” said Nguyen Thi Hanh, a visitor from Dong Nai province.
The combination of the Apsara dance, singing, Ghinang and Paranung drums, and Saranai clarinet creates a mesmerizing experience.
Pham Van Trong, a representative of the Bau Trang U&Me tourist area, said their goal is to promote Cham culture to a wider audience.
“We’ve collaborated with the local Cham cultural performance troupe. Many foreign visitors are interested in Vietnamese culture, so we work with local artists to showcase regional traditions and craft villages and make holidays and festivals more attractive to tourists.”
“We’ve partnered with travel companies to develop tours and new tourism products, including site visits, hands-on cultural experiences, Cham folk performances, and traditional weaving and pottery. Visitors seem to like these offerings,” said Tran Duc Dung, Head of the Management Board of the Po Sah Inu Tower relic site.
Many local resorts and tourist sites are also incorporating traditional ethnic arts into their services to diversify the tourism experience and support sustainable development.
