According to the Hanoi Tourism Association, if calculated using a similar methodology to the Blackpink concerts three years ago, tourism revenue generated by the BigBang concerts would be 25-31 million USD.
Some fans travelled thousands of kilometers to see their idols, spending money on transportation, accommodations, and local services.
A young fan said: “We came from Quang Ninh. I’ve been following BigBang for a long time, around 15 years.”
Organizers estimated that some 90,000 people attended the two concerts, which were among Hanoi’s major entertainment events this month.
Daesung, a member of BigBang, said: “I think Vietnamese fans are the best in the world. Yes, absolutely! Tonight is, without a doubt, the greatest night of my life.”
According to online travel platform Trip.com, flight bookings to Hanoi from Friday to Sunday were 74% above normal. Visitors came from all over Vietnam as well as from South Korea, Japan, Thailand, and other countries.
Vietnam’s cultural industries have a strong economic potential, generating an estimated 44 billion USD in value between 2021 and 2025. Major music events like the BigBang concerts have expanded the entertainment market, attracted investment, and promoted Vietnam’s image internationally.
Choi Yun Seong, a representative in Vietnam of the management team of K-pop group NTX, said: “The Vietnamese market is very receptive to K-pop. Vietnam has staged major concerts and music shows like ‘Call me by fire’ and ‘Brothers say hi’, with stage designs and production quality comparable to those overseas. Korean investors are taking notice and looking at opportunities in Vietnam.”
By hosting large-scale music events that meet international production standards, Vietnam is demonstrating its cultural development and stimulating the tourism and service sectors.
