(VOVWORLD) - A documentary on Son Doong Cave in Vietnam’s Quang Tri province was aired on Sunday on CBS’s “60 Minutes”, marking a significant media milestone for Quang Tri’s tourism sector as well as for the World Natural Heritage site of Phong Nha–Ke Bang National Park.
 Sunlight shines into the “Dinosaur Eye” during an adventure tour exploring Son Doong Cave. (Photo: VNA) |
The documentary retraces the multi-year exploration of Son Doong, the world’s largest cave by the British Cave Research Association, from initial surveys to in-depth scientific studies. "Travel through Vietnam's Son Doong, the surreal cave so large a 747 plane could fly through it," according to CBS.
The Quang Tri provincial Department of Culture, Sports and Tourism is working with relevant agencies to roll out a communication campaign targeting key domestic and international tourist markets. The campaign aims to further position Quang Tri as a leading adventure tourism hub in Asia and an attractive destination in Vietnam.
Le Minh Tuan, Director of the department, said the “60 Minutes” broadcast presents a valuable opportunity to promote Quang Tri’s tourism to international audiences and attract higher-spending visitors, he noted.
Quang Tri plans to host a series of cultural, sports, and tourism events throughout 2026, beginning with Culture and Tourism Week from April 24 to May 1, followed by a Festival for Peace from April to December, and activities in preparation for the National Tourism Year 2027 hosted by the province.
"60 Minutes" is one of the world’s most prestigious news and investigative journalism programs, with a vast audience of more than 8 million regular viewers and hundreds of millions of views across global platforms, particularly in North America. Each broadcast has the potential to generate a powerful media impact, shaping public perception and travel trends.