H&M takes on internet rivals with external fashion brands
(VOVWORLD) - H&M is selling external fashion brands on its core brand's hm.com website for the first time in Sweden and Germany, with the intention of adding more brands and markets.
 An H&M logotype is seen at a shop, as the spread of the coronavirus disease (COVID-19) continues, in central Stockholm, Sweden April 2, 2020. (Photo: REUTERS) |
Taking on fashion online market places such as Zalando and Amazon, H&M started in February by expanding its offering on hm.com in home market Sweden.
Customers are now able to shop from more brands in the H&M Group family, as well as from a curated selection of other fashion brands such as Lee and Wrangler, among others, a spokesperson told Reuters.
The H&M spokesperson said it had also introduced a second-hand offer at hm.com in Sweden.