The campaign aims to help social media users avoid six of the 24 online scam types that the AIS identified as "hot spots" in Vietnam. These are investment scams, job scams, financial scams, loan scams, lottery scams, and impersonation scams.

A series of images and short videos on how to recognise and deal with online scams will be posted on Meta's social media platforms and the National Cybersecurity Centre's information portal managed by the AIS, as well as on Meta's "We Think Digital" website at wethinkdigital.fb.com.

Notably, the campaign will feature contributions from prominent content creators in Vietnam to widely disseminate practical and easy-to-remember tips that help social media users protect themselves from online scams.

Last year, Meta implemented the first phase of the “Identifying Scams” campaign tailored for Vietnam under which millions of social network users accessed wethinkdigital.fb.com to get useful information.