Vietnamese firms remain optimistic about business prospects

(VOVWORLD) - Despite ongoing business environment uncertainties, 60% of Vietnamese enterprises remain optimistic about prospects for the coming year, with 46% indicating plans to accelerate their expansion into international markets, according to the Business Outlook Study 2025 conducted by Singapore-based United Overseas Bank (UOB) released on Wednesday. 

According to UOB, following the US’s announcement of reciprocal tariffs of 46% on Vietnamese goods on April 2, around 80% of Vietnamese businesses have proactively taken measures to respond to potential impacts.

Businesses are adopting many measures such as diversifying suppliers, enhancing localization, and reducing dependence on the US market.

Nearly 70% of enterprises expect intra-ASEAN trade to accelerate, showing the region’s growing importance amid global uncertainties.

Besides, they are increasingly focusing on two strategic pillars of digitalization and sustainable development. 

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