Participants inaugurate the Vietnam National Brand Week 2025 (photo: tapchicongthuong.vn)

Themed “Breakthrough from innovation and creativity”, the program organized by the Ministry of Industry and Trade honors the core values of quality, innovation, and pioneering capacity. It supports enterprises in building strong brands and enhancing the reputation of Vietnamese goods and services in the international market.

Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan speaks at the event. (photo: tapchicongthuong.vn)

Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan said: “Innovation is the key to improving productivity and quality while creating sustainable value in an increasingly competitive global landscape. Amid rapid development of technology, digital economy, and green, clean, and smart consumption trends, Vietnamese businesses must proactively adapt to and take the lead in innovation. With the government support and business efforts, Vietnam’s national brand will continue to grow robustly, contributing to national industrialization and modernization.”

Last year, Vietnam's national brand was valued at 507 billion USD, ranking 32 in the world, up one place from 2023.