This extravagant event will unfold within the city's bustling commercial centers and venues, offering an entire month of big discounts, some even reaching 100%.
A diverse array of businesses will participate, encompassing trade centers, manufacturers, restaurants, tourism establishments, IT enterprises and online shopping platforms. Throughout this promotional month, these enterprises will offer discounts starting from a minimum of 20 per cent, applicable to at least 20% of their products.

The 'Hanoi Shopping Festival', spanning from October 27 to 29, will take place at the pedestrian walkway, around Hoan Kiem lake.

This period will also witness the 'Hanoi Mega Sale', an extravaganza encompassing 60 to 70 booths showcasing favorite Vietnamese products, spanning from fashion and beauty articles to everyday consumer goods, cuisine, beverages and regional delicacies.

Simultaneously, the '1,000 Promotion Points - Busy Offers' event will unfold across 1,000 sales registration and promotion points between October 27 and November 30.

The 'Golden Price Shock', scheduled from November 11 to 12, will electrify 50 pivotal shopping destinations in Hanoi. Among these destinations, supermarkets and commercial centers will serve as the primary registration hubs, offering exclusive promotions and discounts, occasionally reaching a remarkable 100% discount.

Marking the digital front, the 'Hanoi Online Festival' for 2023 will be hosted on the portal thangkhuyenmaihanoi.vn and various corporate e-commerce websites from November 24 to 30.