A street corner in Hoi An (Photo: VNA)
With 1,105 reviews commenting on its colors, Hoi An ranked third on the list after Nyhavn in Denmark with 2,755 reviews and Chihuly Garden and Glass in the US with 1287 reviews, according to data collected last July by the London-based tour operator.
"The small town is renowned for its mix of Japanese, Chinese and French influences and streets lit with lanterns of all shapes, sizes and, more importantly, colors," it noted.
Colorful floating lanterns are also a distinct feature of Hoi An, which hosts the lantern festival on the 14th day of each lunar month, when all electric lights of the town are switched off. The town is a World Heritage site recognized by UNESCO.