A model poses with the “The Spirit of the Rose”, a rare 14,83 carats vivid purple pink diamond, during a press preview ahead of sales by Sotheby's auction house, in Geneva. (Photo: AFP)

Sotheby’s had estimated that the flawless oval gem, “The Spirit of the Rose,” could fetch 23 millon-38 million USD at the Geneva sale.

It set a record for a diamond graded fancy vivid purple pink sold at auction. The stone weighing 14.83 carats was the largest pink diamond with that colour grading to go on the block.