Released on the occasion of Vietnamese Revolutionary Press Day, June 21, the article identifies key challenges facing the media while outlining a clear path for revolutionary journalism to fulfill its mission and strengthen its presence in the digital era.
Party leader and President To Lam candidly acknowledges that the press no longer enjoys a near-monopoly on the dissemination of information. By the end of 2025, Vietnam had approximately 85.6 million internet users and hundreds of millions of social media accounts on domestic and international platforms. The digital space has effectively turned every individual into a “publisher” or “news source.”
However, the increasingly sophisticated spread of fake news, manipulated content, and AI-generated audio and images poses a growing challenge to public trust, according to the article.
Commenting on this challenge, Dr. Nguyen Tri Thuc of the Communist Review suggested that the press continue to innovate and professionalize its operations in order to maintain public trust.
“Media organizations need to renew not only their content but also the ways information is delivered across different platforms, from traditional channels to digital media, tailoring their approach to different audience groups and reaching the widest possible public. Journalists must also stay closely connected to communities, producing stories that touch people’s hearts,” said Dr. Thuc.
One of the article’s key messages is the need to rethink digital transformation. Party leader and President To Lam stressed that digital transformation is not simply about launching more online platforms, opening social media accounts, or investing in modern equipment. Rather, it requires a comprehensive transformation of leadership thinking, newsroom models, production processes, and professional culture.
