The US’s Fortune magazine reported that over 21 million people visited Vietnam in 2025, a 20% jump from the year before, according to government statistics.
According to Fortune, Vietnam's location puts it in a prime position for tourism development, and its potential is bolstered by its cultural heritage. It's not just the traditional hubs of Hanoi and Ho Chi Minh City that are popular, travel to the island of Phu Quoc and the northwestern town of Sa Pa more than doubled in 2025. Though Southeast Asia is better known as a destination for backpackers seeking entertainment and lodging on the cheap, Vietnam might be ready for a different kind of traveler.
In addition, Vietnam has made significant efforts to simplify entry procedures by allowing visitors from certain countries to enter without a visa or stay for longer periods. Such measures allow tourists to be more spontaneous in their travel plans.
At the same time, Vietnam has invested heavily in infrastructure development, including airports, hotels, and international air routes. Vietnamese airlines are increasing flights from key markets such as China, Japan, and Singapore, with the potential to expand services to Europe in the future.
