Key strategic priorities for these firms include accelerating AI adoption, diversifying supply chains, and expanding into ASEAN markets to drive growth.
According to the study, released on Monday, the outlook is upbeat. 9 in 10 businesses expect improved performance this year, with stronger revenue growth anticipated over the next two years.
The survey found that 96% of businesses in Vietnam consider energy management and efficiency important, compared with a regional average of 87%. Businesses are increasingly investing in energy-efficient machinery (43%) and solar power solutions (42%), seeking to balance cost with operational resilience.
Companies are accelerating their digital transformation efforts, with AI emerging as a key growth driver. While AI adoption is in its infancy, 8 in 10 businesses have begun implementing AI solutions, although only 25% have deployed advanced AI capabilities. The study shows that 2 in 3 businesses plan to increase their AI investment budgets more than 25% in 2026.
