The event, now in its second year, brought together more than 150 C-level decision-makers from apps and gaming companies across six Southeast Asian markets. The summit convened senior industry leaders under the theme "Mini Moments, Max Impact," exploring how TikTok's ecosystem can power the next phase of app growth across the region, driving full-funnel impact and AI-driven innovation at a global scale.
According to data from Sensor Tower, the global app economy continues to demonstrate robust momentum, with consumers downloading 149 billion apps and generating 167 billion USD in in-app revenue in 2025. At the center of this expansion is Southeast Asia where shifting consumer engagement behaviors have turned the region into a launchpad for two high-growth categories: Short Dramas and Gaming.
