The “Green Travel” section on the national tourism website vietnam.travel/sustainability set up by the VNAT in collaboration with the Vietnam Tourism Advisory Board (TAB) and the Sustainable Tourism Program of Switzerland (SSTP) aims to boost tourism among foreign expats in Vietnam. Foreign travellers can find sustainable options through articles detailing the customs and traditional practices of Vietnamese people, including ethnic minority groups. The web page includes advertisements promoting destinations that are very attractive but not well known.