The eye-catching visuals, fast-paced editing, and surprising twists of short films made using AI can quickly and easily capture a viewer’s attention. Their variety and ease of production make it possible to cater to the myriad tastes of a vastly varied audience.
Its fast, low-cost production is making AI a popular tool for creating short films and is accelerating the growth of the AI content market. Experts are warning, however, that these short films can have negative effects on viewers – reduced attention spans, increased anxiety, and information pollution. AI-generated short films have seen a massive surge in production, but the business model driving them often relies on maximizing engagement through sensational, low-quality content. Content accuracy, depth, and responsibility to the audience appear to be receiving little attention.
On September 25, the Vietnam Cinema Department of the Ministry of Culture, Sports and Tourism issued a dispatch asking for a review of online films and film-distribution apps.
Dang Tran Cuong, Director General of the Vietnam Cinema Department, said: “If properly managed, short films and AI-powered films can contribute positively to the development of cinematography. What concerns us is whether the films have been properly labeled, whether their content is appropriate, and whether they meet the requirements for distribution in cyberspace.”
For the AI-generated film market to develop responsibly, stronger legal oversight, content review, and age-rating standards are urgently needed. Regulators, distribution platforms, and content creators must accept greater social responsibility to enable AI-generated short films to make a positive contribution to the film industry.
