The exhibition, spanning 4,000 square meters divided into 13 themed zones, takes visitors on a journey through Van Gogh’s life, inner world, and artistic legacy. Wheat fields, star-filled skies, sunflowers, and the swirling brushstrokes that define the painter’s work are no longer confined to canvas. Here they are transformed into a dynamic environment of light, sound, and color, allowing visitors to step inside the landscapes and emotions that shaped Van Gogh’s art.
Among those who attended a preview event was Hanoi resident Pham Thi Thuy Dung. She said: “The moment I entered, I felt I was in a completely different world. The lighting effects create an immersive atmosphere in which you can almost reach out and touch the countryside, the trees, the flowers, and the colors. In the larger exhibition hall, with its high ceilings and expansive views, it felt as if I could touch Van Gogh’s memories.”
Visitor Tran Tuan Anh said: “I was surprised and excited by the experience. The combination of 3D projection, sound, and visual effects is incredibly modern and engaging. It brings art closer to people and makes artistic values more accessible.”
The exhibition showcases 165 copyrighted Van Gogh works licensed from France. Images familiar from books, screens, and online collections move, expand, and interact with viewers. To create this effect, the exhibition uses 3D mapping projection, virtual reality, augmented reality, LiDAR (Light Detection and Ranging), and surround sound systems.
Director Dao Thanh Hung said: “Stepping into the exhibition, visitors are drawn into a multi-sensory experience, with Van Gogh’s works brought to life in remarkable detail, from the texture of the brushstrokes to the raised layers of oil paint. Large-scale 3D mapping and projection technology create vivid, high-resolution images, and advanced visual effects add movement and depth. Paintings that were once static on canvas are transformed into dynamic, living experiences.”
The immersive, multi-sensory exhibition model is becoming popular in cities like Tokyo, Singapore, and Paris. This exhibition in Hanoi will be open to the public through February 12, 2027.
