“Live fully in Vietnam” message delivered at ITB Berlin
(VOVWORLD) - Vietnam made a strong impression at ITB Berlin 2025, the world’s leading travel trade show, promoting its diverse tourism offerings and rich cultural heritage, said the Vietnamese Ambassador to Germany at a press conference on Wednesday.
 The Vietnamese pavilion at the ITB Berlin 2025 (Photo: Phuong Hoa/VNA) |
Ambassador Vu Quang Minh said that activities introducing Vietnam tourism at the event promoted destinations in Vietnam while creating connections between cultures, enhancing mutual understanding, and nurturing international friendship.
He underscored Vietnam’s recent progress in developing tourism infrastructure, improving the visitor experience, and ensuring sustainable operations, and reaffirmed Vietnam’s commitment to preserving its natural and cultural heritage, with initiatives promoting eco-tourism and community-based tourism reflecting its dedication to sustainability and responsible travel.
Its annual participation in ITB Berlin showcases Vietnam as a friendly, safe, high-quality destination for European travellers and gives Vietnamese tourism businesses an opportunity to explore market trends and expand international partnerships.