Music fans spend more time listening to tunes during pandemic: study
(VOVWORLD) - Music fans globally are spending more time listening to tunes, about 18.4 hours a week on average, and have turned to their favourite artists for comfort during the COVID-19 pandemic, according to a survey published on Thursday.
 A customer listens to music at the new Apple Store on Broadway in downtown Los Angeles, California, US, June 24, 2021. (Photo: REUTERS) |
IFPI, the recorded music industry's representative body, said the figure, is up from 18 hours in 2019, with listeners mostly turning to subscription audio streaming, video streaming, the radio and short form video apps like TikTok.
The "Engaging with Music 2021" study, described by IFPI as the largest of its kind, is based on the views of 43,000 music fans in 21 countries.
"The research finds that not only are fans listening to more music, but that they are also seizing opportunities to engage with new, dynamic, and immersive music experiences," IFPI Chief Executive Frances Moore said in the report.