Deputy Minister Luong Hoang Thai said the event also marks 23 years of the Vietnam National Brand Program.
As Vietnam strives to become a developed, high-income country by 2045, building a strong national brand is of strategic importance in affirming the country’s identity and standing in the world, he said.
“In line with this vision, the program will continue to promote cultural values in brand development, improve product quality through science, technology, and innovation, and strengthen synergies with economic diplomacy, cultural diplomacy, and international cooperation," Thai added.
