According to Amazon Global Selling Vietnam, the conference organizer, e-commerce exports are emerging as a new growth driver for Vietnam's digital economy.
Access Partnership, a global consulting firm specializing in technology and public policy, surveyed 300 micro, small, and medium-sized enterprises in the furniture and fashion sectors. The study found that 93% of businesses view e-commerce exports as a key engine of growth, and 96% believe e-commerce enhances their competitiveness in international markets.
Larry Hu, Managing Director of Amazon Global Selling Southeast Asia, said Vietnam's export growth in the years ahead will depend not only on manufacturing capacity, but also on the ability to build strong brands and develop differentiated products.
He noted that a growing number of Vietnamese businesses are shifting from traditional manufacturing roles to innovation, are are selling directly to customers worldwide.
