Held under the theme “Realizing a Sustainable Future,” the exhibition is jointly organized by the Vietnam Building Ceramic Association and MMI Asia, the regional subsidiary of German exhibition group Messe München.

Speaking at a press briefing in Hanoi on Thursday, Chairman of the Association Nguyen Minh Tuan said the event combines the former ASEAN Ceramics and ASEAN Stone exhibitions into a single platform. More than 350 businesses, manufacturers, and brands are expected to participate, attracting over 5,000 trade visitors. Mr. Tuan said Southeast Asia’s ceramics industry is growing rapidly, with Vietnam among the world’s leading producers of ceramic tiles. He added that Vietnam is an attractive market for suppliers of machinery, equipment, and raw materials for ceramic production.

The exhibition will also feature industry seminars, conferences, and international business-matching activities.