Themed "From the Land of 'Flowers of Fire' to the Green Jade Bay", a Khanh Hoa culture and tourism event opened Sunday night at the Regal Legend pedestrian street in Quang Tri’s Dong Hoi ward.

At the event, Ha Van Sieu, Vice Chairman of the Vietnam National Authority of Tourism, said the theme accurately reflects the spirit of tourism development in the new era. The provinces need to forge linkages to create products, expand markets, and enhance service quality, he said, stressing a need to extend the links to other central provinces and combine cultural, historical, and "return-to-roots" tourism with beach leisure, eco-tourism, wellness, gastronomy, and local experiences.

“We will continue to partner with Quang Tri, Khanh Hoa, and other localities in the region to promote destinations, develop products, connect markets, boost aviation services, and enhance destination competitiveness. We hope these connections will be replicated so that every new flight route becomes a new driving force, every new tourism itinerary becomes a new product, and every new partnership creates new value for our country,” Mr. Sieu said.

The Khanh Hoa Culture and Tourism Days in Quang Tri in 2026 will feature art exchanges and exhibitions. On display are Khanh Hoa’s tourism products, OCOP items, and local food - grapes, apples, garlic, bird's nests, and agarwood - as well as exhibits and demonstrations of traditional handicrafts, including Bau Truc pottery and My Nghiep brocade.