The event is expected to be the largest in its history, bringing together tourism representatives from across Vietnam, 260 international buyers from more than 40 countries and territories, around 600 international delegates, and about 30,000 visitors.

The expo will feature tourism agencies and businesses in travel, hospitality, aviation, transportation, and travel technology.

ITE HCMC 2026 will also serve as the venue for three regional tourism ministerial meetings, which will focus on regional cooperation, destination connectivity, and sustainable tourism.