Around 500 drones brought to life the story of coffee cultivation and the industrious, creative people who have helped transform a once poverty-alleviation crop into a product with global ambitions.
In his opening address, Nguyen Dinh Viet, Chairman of the provincial People’s Committee, said Son La aims to expand the reach of its coffee beans and to increase their value, strengthen its brand, and share the region’s distinctive cultural identity with consumers worldwide.
The ultimate goal is to ensure that coffee farmers are fairly rewarded for their hard work, businesses grow sustainably, and the local coffee industry becomes more competitive, he said.
The Son La Coffee Festival has become a major cultural, tourism, and trade promotion event. In addition to celebrating the value of Son La Arabica coffee and honoring the people behind its distinctive flavor, the festival showcases the region’s image, brand, cultural identity, and development potential, promoting Son La Arabica coffee at home and abroad.
Son La Arabica coffee
- First introduced in the mid-20th century, coffee had become a major crop in Son La by 1990, helping reduce poverty, support livelihoods, and improve living standards for thousands of households.
- In 2017, Son La coffee was granted a Geographical Indication certificate by Vietnam’s Intellectual Property Office.
- As of 2026, Son La is Vietnam’s largest Arabica-growing region, with more than 44,000 hectares and an annual green coffee bean output of nearly 51,000 tonnes. Son La is an important supplier to the global coffee value chain.
- With coffee exports exceeding 112 million USD in 2025, Son La continues to strengthen its position as one of Vietnam’s major coffee production and supply hubs.
