Held from Thursday to Sunday, the large-scale event is promoting Vietnamese goods, strengthening trade connections, and expanding export opportunities for Vietnamese businesses.

20 Vietnamese companies are taking part, showcasing a wide range of products, including fresh produce, processed foods, seafood, garments, household goods, and handicrafts.

Under the theme “Awaken All Senses on a Journey to Discover Vietnam: The Charm of Cuisine, Culture, and Tourism”, Vietnam Goods Week 2026 introduces Japanese consumers to Vietnamese culture through Vietnamese products.

Trade Counselor to Japan Ta Duc Minh said that this year, many unique Vietnamese products are being introduced to Japanese consumers.

“Notable items include high-quality rice and rice-based products, dried fruits, cashew nuts, spices, bird’s nest products, and various regional specialties. In addition, there are beautiful garments, handicrafts, and household goods that align with modern consumer trends and the increasingly diverse demands of the Japanese market,” according to Minh.