Under the MOU, the two parties will collaborate to research market trends, organize programs to showcase Vietnamese tourism abroad, and connect travel agencies, airlines, media outlets, and international partners. They will also enhance the effectiveness of tourism promotion amid digital transformation.

Chairman of the Vietnam National Authority of Tourism Nguyen Trung Khanh said, "This partnership will enable VFS Global to deepen its engagement with Vietnam—a destination of growing appeal to global travelers. It will facilitate broader connections with Vietnam’s tourism, aviation, media, and business ecosystems, while allowing us to jointly explore cooperation initiatives tailored to market needs."

"The Vietnam National Authority of Tourism stands ready to work closely with VFS Global and relevant partners to put these commitments into action to make tourism promotion more effective and Vietnam more competitive as a travel destination," Khanh added.

As a company partnering with 71 governments and operating over 4,200 centers across 169 countries and territories, VFS Global will support Vietnam's tourism sector in connecting markets and promoting destinations.

Vietnam aims to welcome 25 million international visitors and 150 million domestic tourists in 2026.