(VOVWORLD) - Tourism authorities and businesses in HCM City are making full use of digital technologies to market products and services and enhance competitiveness. Through digital transformation, the city is amplifying its tourism brand.
 Vung Tau has over 1,300 accommodation establishments and approximately 900 restaurants and eateries (Photo: Luu Son/VOV-Ho Chi Minh City) |
Following its administrative expansion through a merger with Binh Duong and Ba Ria - Vung Tau province, Ho Chi Minh City now boasts a wider range of attractions, including beaches, islands, seaports, and well-known coastal resorts. Today, most services, from room reservations to dining, at star-rated hotels and resorts in the city’s eastern area can be accessed via digital platforms.
 Accommodation establishments in the eastern part of Ho Chi Minh City are strongly applying digital transformation in hotel services from booking, accommodation, and food (Photo: Luu Son/VOV-Ho Chi Minh City) |
Hoai Trang of Hai Phong booked a long stay at a seaside resort in Long Hai commune via social media.
She said: “I search on Facebook, TikTok, and other social media platforms. I choose places with positive reviews. It’s very convenient. My phone gives me all the information I need. I’m very satisfied.”
Nguyen Van Duc of Vinh Long learned from friends about the Antique Weapons Museum in Vung Tau ward. After further research on Zalo and Facebook, he decided to visit in person. He was impressed by the museum’s collection of 4,000 weapons from many countries, including items that are hundreds of years old.
Duc said: “Every two or three years I travel to Vung Tau. Friends told me about a Facebook page promoting tourism here. I learned about the antique weapons and military uniforms museum and decided to come and experience it.”
 The online tourism market model is attracting participation from many tourism and service businesses. (Photo: Luu Son/VOV-Ho Chi Minh City) |
Vung Tau, one of the key coastal areas east of Ho Chi Minh City, is home to a large number of tourism businesses – more than 1,300 places to stay and around 900 places to eat. To boost competitiveness and meet growing demand, local authorities and tourism enterprises are accelerating their digital transformation, intensifying promotion on social media and online travel platforms, and participating in e-commerce tourism marketplaces.
Vo Thanh My, Vice Chairman of the Ba Ria - Vung Tau Tourism Association, said supportive policies are needed for digital transformation.
My said: “Every locality should develop policies to create the most favorable conditions for businesses to participate in digital transformation.”
In 2025, Ho Chi Minh City welcomed 53.5 million visitors. This year, the city hopes to attract 11 million international visitors and 50 million domestic tourists. Accelerating digital transformation and integrating technology to connect tourism services is expected to help the city achieve those targets.