Buon Ma Thuot Festival 2027 to position Vietnam as a world coffee destination

(VOVWORLD) - The 10th Buon Ma Thuot Coffee Festival 2027 is scheduled to take place from March 6 to April 4, 2027, under the theme “Buon Ma Thuot – Destination of the World’s Coffee.”
Buon Ma Thuot Festival 2027 to position Vietnam as a world coffee destination - ảnh 1Vice Chairman of the Dak Lak provincial People’s Committee, Dao My, speaks at the press conference. (Photo: VOV-Central Highlands)

The opening ceremony is expected to be held on the evening of March 10. 20 main activities will be organized, spanning cultural events, trade promotion, specialized conferences, and tourism experiences.

Vice Chairman of the Dak Lak provincial People’s Committee, Dao My, said that after nine editions, the Buon Ma Thuot Coffee Festival continues to innovate and expand in scale, gradually positioning itself as a global forum for the coffee industry, while also serving as a driving force for tourism and the province’s sustainable socio-economic development.

“The festival will be expanded in scope and scale. We’re determined to organize a festival worthy of Dak Lak’s scale, advantages, and potential. This is as an opportunity to promote the image of Dak Lak, its businesses, tourism, and Dak Lak coffee brand,” said Mr. My.
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