(VOVWORLD) - A Bloomberg News article said on Tuesday that Vietnam is now the third-most-visited country in Southeast Asia, with 17.5 million international arrivals in 2024.
Vietnam follows Malaysia, which claims 25 million visitors, and Thailand, at the top spot with 35 million.
Vietnam follows Malaysia, with 25 million visitors, and Thailand, with 35 million.
Bloomberg said Vietnam is the regional leader in tourism recovery pace since the COVID-19 pandemic. The country has regained 98% of its tourism business, outpacing all of its neighbors, including Thailand (87.5%) and Singapore (86%).
By all accounts, Vietnam’s popularity continues to soar: Nearly four million international tourists visited in January and February, up 30.2% year over year, Bloomberg said, citing figures from the Vietnam National Authority of Tourism.
Looser visa policies, nonstop flights, and luxurious hotels opening on uncrowded islands are among the factors raising Vietnam’s profile this year, according to Bloomberg.