The campaign combines air travel with cuisine, music, sports and urban experiences, aiming to attract more visitors, encourage longer stays and increase repeat visits to Hanoi during the autumn season.
“A destination’s appeal goes beyond its infrastructure and level of development. It also lies in the impressions and memories visitors take away from each trip," said Vietnam Airlines Deputy General Director Dang Anh Tuan. "That is why Vietnam Airlines continues to work with Hanoi on campaigns featuring music, sports, culture and urban experiences. These activities can create lasting emotional connections and help travelers fully experience the atmosphere of autumn in Hanoi.”
On a special flight on September 25 to mark the Mid-Autumn Festival, passengers will be served a menu featuring the flavors of Hanoi in autumn. Vong village green sticky rice, ripe dracontomelon, ripe persimmons and other familiar local products will be incorporated into the inflight culinary experience.
Another highlight is the Vietnam Airlines Classic – Hanoi Concert, scheduled for October 2 and 3 at the Ho Guom Opera House.
Sports and outdoor activities will also be part of the campaign, including the Hanoi Open Dragon Boat and Stand-Up Paddleboarding (SUP) Race on the West Lake on October 3-4 and the Run for Love community race on October 25, which will take thousands of athletes through spaces reflecting both Hanoi’s heritage and its modern rhythm of life.
