At a restaurant called Sen Vietnamese Cuisine, national flags decorate the dining area and a large screen lets customers enjoy the World Cup matches, making the restaurant a welcoming spot for football fans during the tournament.
The World Cup has given the restaurant an opportunity to reach a broader customer base. Against the backdrop of the world's biggest sporting event, signature Vietnamese dishes like pho (rice noodle soup), spring rolls, and grilled pork ribs with rice are introducing Vietnam's culinary traditions and culture to football fans from around the world.
