For nearly six weeks, the Han River was transformed into a dazzling stage of light, music, and color every Saturday night. The festival's 10,000-seat grandstand was filled to capacity throughout the event.
On the six performance nights, Da Nang welcomed 650,000 overnight visitors, more than 100,000 per night, up 34% from last year. Citywide, hotel occupancy exceeded 70%, while beachfront and downtown accommodations recorded occupancy rates of more than 90%. Hotels along both banks of the Han River were fully booked on fireworks nights.
Nguyen Thi Hoa, a resident of Son Tra ward, said: "I'm very proud of the festival. Residents are as happy as when they welcome the Lunar New Year. We come out in a festive spirit, and the spectacular displays attract huge crowds."
Visitors from India, the UK, Australia, the Netherlands, and many other countries accounted for 42% of overnight guests during the festival. The Ba Na Hills, My Khe Beach, the ancient town of Hoi An, and the My Son Sanctuary also saw increases in visitor numbers.
DIFF has become the center of the city's strategy to encourage longer visitor stays, increase tourism spending, and spread economic benefits across the hospitality industry.
Nguyen Van Binh, Chairman of Sun Group's Central Region, said: "The festival has become an international event with far-reaching influence, stimulating Da Nang's nighttime economy and reinforcing the city's position as one of Asia's leading destinations for festivals and major events."
DIFF was recently named by Travel + Leisure magazine as one of the world’s 9 must-experience festivals. This is the result of years of continuous investment and innovation that have transformed it into a signature event that attracts repeat visitors from around the world.
Nguyen Thi Anh Thi, Vice Chairwoman of the Da Nang People's Committee, said: "Making Da Nang an internationally recognized city of festivals and events has been a goal and a strategic direction to strengthen its competitiveness, reputation, and global standing. The Da Nang International Fireworks Festival is one of our flagship events. Over the years, it has steadily expanded in scale, prestige, and global influence, becoming a distinctive cultural and tourism brand for Da Nang and Vietnam."
