In Hanoi, both visitor numbers and tourism revenue were lower than during last year’s National Day holiday, when celebrations marking the 80th anniversary of Vietnam’s National Day drew record crowds. Nevertheless, compared with 2024, the capital city saw strong growth, welcoming more than 900,000 visitors and generating over 115 million USD in tourism revenue.
Hue posted the fastest growth among the destinations reviewed. Tourism revenue rose by about 383% year on year, while visitor numbers increased 230%. The city organized a wide range of cultural, art, sports, and tourism activities during the 5-day holiday. On September 2, Vietnamese citizens were given free admission to heritage sites within the Complex of Hue Monuments.
According to reports from localities, most destinations recorded visitor growth of at least 30% year on year from August 29 to September 2.
Le Cong Son, Deputy Director of the Hue Monuments Conservation Centre, said: “The center prepared plans to welcome visitors, with a focus on activities designed to enhance their experience. At heritage sites, we stepped up efforts to improve services and organized art performances, changing of the guard ceremonies, and royal court music programs. We coordinated these activities with existing programs and plans to promote the heritage economy.”
In Hai Phong, food tours were a major attraction, and Ninh Binh earned impressive revenues from its heritage, cultural, and eco-tourism products.
Khanh Hoa, too, earned strong tourism revenue, led by coastal resorts in Bai Dai, Doc Let, and Vinh Hy, as well as Tran Phu street in Nha Trang and nearby islands. New tourism products and promotional offers at entertainment complexes helped attract visitors. During the holiday, authorities strengthened security, traffic safety, and fire prevention measures, particularly in coastal and island areas.
Lieutenant Colonel Vu Anh Tu, Commander of the Nha Trang Port Border Gate Station in Khanh Hoa province, said: “We developed detailed plans and deployed personnel and high-speed patrol boats to regularly monitor the sea and key locations. Along with public awareness campaigns, we took firm action against violations to ensure that no incidents compromising safety occurred at sea.”
Sites associated with Vietnam’s history and national leaders attracted large crowds. On the morning of September 2, 30,000 people visited the Ho Chi Minh Mausoleum in Hanoi. In Nghe An province, the Kim Lien Special National Relic Site, the birthplace of Ho Chi Minh, welcomed tens of thousands of visitors who came to pay tribute and learn more about the great leader’s life and legacy.
