(VOVWORLD) - Apple launches a curated app collection to celebrate the Vietnamese Lunar New Year.
Unveiled on Monday, the collection is accessible on the main App Store interface for users in Vietnam. Apple said it has curated Tet-themed content and rewards, specially designed to offer users a festive spring experience. It introduced stories of several Vietnamese creators, such as Tuan Tony Ho, founder of the sports connection platform Reclub.
The collection also honors individuals in the content creation field, including Tro Ve Tuoi Tho, a game developed by Vo Nguyen Minh Thong and Nguyen Chan Nam, inspired by a sense of nostalgia.
During major holidays last year, Apple also spotlighted apps by Vietnamese developers and carried out activities to promote the development of digital content such as games and music in Vietnam.