The festival, which will be free to residents and visitors on National Day, September 2, is being developed as an Intellectual Property, an international cultural and music festival brand for Hue, with plans for it to become an annual event from now until 2030.
The festival is regarded as a strategic cultural and tourism product designed to promote the cultural industry and nighttime economy, attract investment, and expand international cooperation. Themed "City Awakening–Awakening Heritage", the festival will combine Hue’s rich cultural heritage with contemporary music, art, and cutting-edge performance technology.
The highlights will be two mega concert nights, called "Heritage Awakens" and "Heritage Integration", which will bring together leading Vietnamese and international artists to deliver performances conveying the message that Hue that is preserving its traditions while innovating and connecting with the world.
Another highlight will be the introduction of Long Ma (Dragon Horse), the official mascot of Hue Wonderverse Music Fest, which is expected to be a recognizable symbol of the festival in future editions.
