Illustrative image. (Photo: VNA)

Vietnam is seen as rapidly transforming from a low-cost manufacturing hub into a dynamic consumer market with rising demand for high-quality products. Opportunities for French firms lie in high value-added sectors such as processed food, high-tech agricultural equipment, digital solutions and healthcare.

Bpifrance emphasized that effective export strategies in 2026 should focus not only on traditional markets but also on countries with clear demand and long-term growth potential, positions that Vietnam strongly embodies.