The festival will run from this Saturday to September 2 in Buon Ma Thuot ward, Tuy Hoa ward, and several other durian-growing areas. This is the first time the festival has been held on a provincial scale. It will feature product showcases, orchard tours, a culinary festival featuring 100 dishes made from durian, and a forum on trade promotion and building a sustainable durian ecosystem.
Dang Thi Thuy, Deputy Director of the provincial Department of Agriculture and Environment, said they have outlined specific orientations to advise the provincial People's Committee on comprehensive solutions for managing durian production.
“We have proposed that a plan should be developed to accelerate digital transformation, including a 30-day intensive campaign. We are strengthening post-inspection mechanisms and stepping up efforts to issue growing area codes and packaging facility codes to prevent fraud," Thuy added.
The festival also aims to develop an ecosystem for the durian industry, strengthen production and consumption linkages, and attract investment in deep processing, logistics, and agricultural tourism.
Dak Lak is turning the festival into a national event with the goal of eventually reaching international stature, said Tran Hong Tien, Director of the provincial Department of Culture, Sports and Tourism.
"These programs are not just for the festival itself. They will later be evaluated and developed into regular annual tourism offerings,” said Tien, adding, “Even in years when the festival is not held, visitors can still tour the cultivation areas, taste the fruit, and observe farming, harvesting, processing, and packaging methods. After this festival, we hope that every durian season, people will remember Dak Lak and choose it as a travel destination."
From a single harvest season, Dak Lak is working to build a “durian tourism season”. From a single agricultural product, it aims to create a brand synonymous with its land and people.
