From early morning, stalls at Spring Fair in Hanoi’s Dong Anh commune have been busy with visitors. Agricultural produce, processed foods, consumer goods, handicrafts, and OCOP products from provinces nationwide are being eyed by shoppers seeking Tet goods, while businesses are looking for new suppliers and partners.

The fair has 3,000 stalls operated by large companies, cooperatives, and small producers from all over the country. It is viewed as a platform for promoting brands, gauging consumer preferences, and finding long-term investment opportunities.

Stalls selling agricultural products and regional specialties are drawing the most attention. Fruits, specialty rice, tea, coffee, honey, and ready-to-eat foods are professionally displayed with clear origins and traceability. Many vendors are reporting a sharp rise in customer traffic compared to normal days.

Le Hong Minh, an employee of the Binh An Company from Binh Phuoc province, said that his company is participating in this fair to introduce VietGap and organic products that are highly favored by Vietnamese consumers.

“High-quality garden products are on display to meet Tet shopping needs, such as greenhouse-grown cantaloupes, organic strawberries, and various nutritional nuts. As Tet approaches, families are coming to the exhibition center in ever larger numbers,” Minh told VOV.

The fair offers an opportunity for each locality to showcase their OCOP items and local specialties. (Photo: The Hung)

Many vendors have prepared large inventories with a variety of designs suitable for Tet gifts. Some enterprises have secured large orders at the fair, improving their post-Tet prospects. Products from traditional craft villages are attracting strong interest this year thanks to their diversity, attractive designs, and appeal to modern tastes.

Nguyen Van Mi of Thuy Ung horn comb craft village in Hanoi introduced their products. “Our signature items include conical hats, horn combs, and various Tet gift items decorated with apricot blossoms, peach blossoms, and ‘Happy New Year’ calligraphy. Our revenue is about 769 USD per day.”

Nguyen Thi Thu Huyen, owner of the Ngoc Huyen young rice brand of the Viet Long Trade Investment Company, said, “Our Vong village has 20 products, including cooked rice, mochi, phu thê cakes, ice cream, and milk tea made from young sticky rice. We also have Tet essentials like chung cakes made from young sticky rice, as well as meat and vegetarian sticky rice sausages. Demand at this time of year is much higher than usual.”

The period before Tet is always the peak season for sales. Organizing a large-scale fair helps distribute goods more quickly, stabilize prices, and reduce shortages. According to a shopper named Nguyen Thu Trang, “The fair is spacious with a great variety of products. I’ve bought gifts for relatives and items for my family for Tet. It’s convenient to find everything in one place.”

Prime Minister Pham Minh Chinh said, “The success of the fair lies not only in revenue but in bringing together products, markets, partners, customers, and business opportunities in one place. It should become a modern commercial exchange platform that integrates digital technology to improve the shopping experience and help Vietnamese businesses connect more quickly and effectively with customers and international markets.”

“It should also serve as a bridge linking Vietnam’s cultural industries with domestic, regional, and global trade flows,” Mr. Chinh added.

Spring Fair 2026 provides a dynamic space to promote enterprises and localities with a festive Tet atmosphere, boost profits, and generate strong momentum for the market at the start of a new year.