Delegates cut the ribbon at the opening ceremony. (Photo: VOV)

The event recreated the traditional Tet atmosphere in the heart of France, and also marked an important milestone as VIFON products were placed on Carrefour shelves for the first time.

Carrefour, one of Europe’s leading retail groups, is now carrying VIFON’s core product lines, including instant pho and rice vermicelli, which meet the European market’s strict quality standards.

Franck Kenner, Director of Carrefour's Integrated Division (Photo: VOV)

"Products from Vietnam are of outstanding quality, offering rich and distinctive flavors that match the preferences of French consumers. While customers were initially just curious and viewed them as a novelty, Vietnamese products have gradually become a regular choice in shopping baskets. The regular presence of Vietnamese goods on Carrefour shelves reflects the market’s positive reception and enables us to retain customers through the quality and unique identity of these products," said Franck Kenner, Director of Carrefour's Integrated Division.

Vu Anh Son, Commercial Counsellor and Head of the Việt Nam Trade Office in France. (Photo: VOV)

According to Vu Anh Son, Trade Counsellor and Head of the Vietnam Trade Office in France, the successful entry of VIFON further demonstrates the strong potential of Vietnamese brands in Europe.

"The presence of VIFON once again shows the significant potential of Vietnamese brands in Europe. We’re committed to remaining closely engaged with the market and ready to accompany Vietnamese enterprises in expanding globally and establishing a strong and lasting position in the new era," said Son.