The race will pass key landmarks in Buon Ma Thuot, including the Dak Lak Museum, the Buon Ma Thuot Victory Monument and the World Coffee Museum.
Organisers said the event aims not only to promote physical fitness and community health but also to showcase Buon Ma Thuot as Vietnam’s Robusta coffee capital. Through the race, Dak Lak seeks to project a compelling and welcoming image while positioning itself as a destination for large-scale sporting events.
"Our aim is to offer runners the opportunity to experience and explore our distinctive specialty coffee, while reinforcing Dak Lak’s unique brand as a hub for premium coffee. Through the event, we also seek to promote the province’s cultural identity, showcase its landscapes and tourist attractions, and support local economic growth, contributing to the province’s double-digit growth target in the coming years," said Tran Hong Tien, Director of Dak Lak provincial Department of Culture, Sports and Tourism.
