The city target 11 million international visitors and total tourism revenue of more than 12 billion USD in 2026.
Da Nang and Ho Chi Minh City remained the two most searched destinations among European travelers for the second consecutive year, according to a recent report by digital travel platform Agoda.
In Agoda’s ranking of European travelers’ interest in Asian destinations for summer 2026, Vietnam moved up one place from the same period last year to fourth, from fifth. Vietnam also ranked among the three Asian destinations seeing the fastest growth in interest from European travelers.
Ho Chi Minh City, in particular, is attracting European visitors drawn to its dynamic urban atmosphere, cultural experiences and diverse cuisine.
Vũ Ngọc Lâm, Agoda’s Country Director for Vietnam, said the country’s rise to fourth place reflected its growing appeal among European travelers from both traditional and emerging markets. He noted that destinations such as Ho Chi Minh City offer visitors a wide range of ways to experience Asia.
