The agreement builds on the long-standing partnership between the two sides, following previous agreements signed in April 2019, May 2022 and January 2024.
STB and Traveloka will cooperate in launching co-branded marketing campaigns to promote Singapore on the Traveloka platform; creating inspiring content that highlights Singapore's unique travel experiences; promoting Singapore through its calendar of events; and sharing privacy-protected travel insights and trend data to help STB optimise its marketing strategies in each source market.
Singapore is one of Vietnam's key international tourism markets, and also being a favourite destination among Vietnamese travellers. Traveloka's data show that Singapore continues to rank among the most searched international destinations, with Vietnamese travellers showing higher booking demand and travel expenditure.
Traveloka is Southeast Asia's leading all-in-one travel platform, offering a wide range of services through a single application, including flight bookings, hotel reservations, travel activities, travel insurance and eSIM services. Founded in 2012, the company currently operates in Australia, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Thailand and Vietnam. Since entering the Vietnamese market in 2015, Traveloka has built and strengthened a collaborative ecosystem involving local authorities, tourism agencies and industry stakeholders.
