International tourists visit Ba Dinh Square (Hanoi). (Photo: Le Chi/VOV5)

With the theme “Navigating our tourism future together,” the ASEAN Tourism Forum is the largest annual event within the framework of ASEAN tourism cooperation and is hosted on a rotating basis by member states.

ATF 2026 is schedule to feature opening and closing ceremonies, a series of key events including ASEAN Tourism Ministers’ Meeting; ASEAN+3 Tourism Ministers Meeting; ASEAN–India Tourism Ministers’ Meeting; ASEAN–Russia Tourism Ministers’ Meeting; conferences of ASEAN National Tourism Organizations and ASEAN+3 National Tourism Organizations; the ASEAN Tourism Awards Ceremony; joint press conferences by tourism ministers; and various sideline activities.

Within the ATF framework, the TRAVEX International Travel Fair is a flagship event, drawing broad participation from international partners, businesses, and visitors. Vietnam will showcase its national tourism brand, “Vietnam – Timeless Charm,” highlighting destinations and tourism products tailored to the preferences of ASEAN markets and other key source markets.