The Ministry of Industry and Trade introduces the first Spring Fair 2026 at a press briefing on January 29, 2026. (Photo: Nguyen Quynh/VOV)

At a press briefing in Hanoi on Thursday, the Trade Promotion Department of the Ministry of Industry and Trade said the Spring Fair 2026 has the theme of “Connecting Prosperity – Welcoming a Glorious Spring”.

It will be a curtain raiser of a series of national fairs to stimulate consumption, develop the domestic market, and promote Vietnamese brands during the Lunar New Year 2026, while fostering investment–trade–culture linkages.

With a 12-day duration, the fair aims to create an energetic trading space during the New Year celebration.