(Photo: VNA)

Vietnam was the only country among 10 member states of the Association of Southeast Asian Nations (ASEAN) to see improvement this year. Its overall score was 33.8 out of 100 points, 2.5 points higher than last year, putting it ahead of the Philippines, Cambodia, and Myanmar and after Singapore, Thailand, Malaysia, and Indonesia.

According to Brand Finance, the improvement was largely owing to the fact that Vietnam has objectively managed the COVID-19 pandemic extremely well.

The report highlights that brands from the country are managed through specific efforts and initiatives undertaken by the Ministry of Industry and Trade (MoIT)’s Department of Trade Promotion (Vietrade), under their national “Vietnam Value” program. All these initiatives and efforts have helped increase the awareness of the public, international consumers, and customers about the Program and Vietnam Value products through various domestic and international media channels.