Ha Long Bay sets the background for Louis Vuitton footage. (Photo: VNA)

UNESCO World Heritage sites in Vietnam such as Ha Long Bay, Ninh Binh, and Hoi An, and popular attraction Sapa form the backgrounds of the images and video from the French brand. Against these evocative backdrops, each shot expresses the serenity and magic of travel, embodied by Louis Vuitton’s iconic leather goods, the company said on its website.

The Vietnam National Administration of Tourism plans to step up its tourism promotion around the world.