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Hoi A surpassed major competitors like Beijing, Delhi, Kyoto, and Seoul to win "Asia's Leading Cultural City Destination" for 2024 at the 31st World Travel Awards Asia and Oceania in Manila, the Philippines. (Photo: Long Phi/VOV)
Hoi An held the title in 2019, 2021, 2022, and 2023. (Photo: baoquangnam.vn)
Located 30 km south of Da Nang city, Hoi An, in Quang Nam province, sits along the peaceful Thu Bon River. The city is known for its unique ancient architecture, with many old quarters built in the 16th century that remain almost unchanged today. (Photo: IT/ moitruongvadothi.vn)
The old brown tiled roofs, weathered by time, sit closely together. (Photo: Long Phi/VOV)
International tourists come to explore, shop, and discover local specialties. (Photo:baoquangnam.vn)
The charming ancient town is known for its distinctive yellow walls. (Photo: City Pass Guide)
In addition to its stunning architecture, Hoi An charms visitors with its rich intangible culture, seen in traditional festivals; customs like releasing flower lanterns and Bai Choi singing; cycling tours around the old town; and craft villages. Visitors can admire architecture that blends traditional Vietnamese art with cultural influences from both the East and West.
An artist paints masks in Hoi An ancient town. (Photo: Long Phi/VOV)
Handicraft products on display in Hoi An. (Photo: Long Phi/VOV)
Hoi An’s nighttime activities attract many tourists. (Photo: Long Phi/VOV)
(Photo: Hoi An Culture-Sports and Radio-Television Center)
Bread, Quang noodles, Cao Lau, chicken rice, steamed rice rolls with grilled meat, and sweet soup are specialties of Hoi An. (Photo: VOVTV)
Cao Lau comprises of its signature noodles, barbecue pork, pork crackling, bean sprouts, lettuce and herbs. (Photo: Thanh Hoa)

Vietnam's Hoi An crowned as “Asia's Leading Cultural City Destination” for 5th time

(VOVWORLD) - Hoi An in the central province of Quang Nam was named "Asia's Leading Cultural City Destination" for 2024 by the World Travel Awards, earning this title for the fifth year in a row.