In its 10th edition of the Travel Predictions report released Wednesday, Booking.com called 2026 "The Era of You", as travellers are embracing ultra-personalized journeys, adding that “travel isn’t going to be about where people go, it’s about who they are”. Mui Ne made the top 10 thanks to its highly personalized tourism products, from resorts to more adventurous offerings.
The list was compiled based on search and booking data, as well as surveys of tens of thousands of travelers around the world. The list prioritizes destinations with distinctive natural landscapes, local experiences, and a sense of discovery.
Mui Ne is also the top 9 most searched tourist destinations by Vietnamese travelers, one place higher than last year.
Mui Ne's appeal comes from its blend of adventure sports, iconic landscapes, sand dunes, and high-end seaside resorts. More and more holidaymakers are choosing to stay at apartments, serviced apartments, and guesthouses, in addition to traditional hotels.
